NOT DONE.

GO FURTHER.

WE DON’T FINISH.
WE MOVE FORWARD.
(keep going)
PROGRESS IS UGLY.
THAT’S WHY IT’S REAL.
NOT DONE IS THE STATE.
FINISHING IS A LIE.
finishing is convenient.
LAB / DIRECTIONS
(pressure identity)
strategy
identity
systems
naming
(interfaces that bite)
web
product
motion
conversion
(structure over vibes)
process
automation
ops
documentation
(useful, not cute)
agents
workflows
assistants
integrations
(unfinished on purpose)
prototypes
tests
fragments
research
feedback / contact